Are you trying to find the right personal trainer specifically for you? Are your unsure if you even need a trainer?

You need a trainer if:

You are not getting REALISTIC results.

You are unsure how to train safely.

You have no clue what to do or where to start.

You don't need a trainer if:

The trainer hasn't proven that they get results or you don't trust their methods.

The trainer doesn't offer you anything different to what you already know or do. Or even worse, they offer people generic workouts/plans.

They don't convey value. Your body is priceless and so is your happiness, a trainer should make the results seem invaluable, worthwhile and highly satisfying. You need to be committed to your goals, so you need a coach who is valuable to you mentally as well as physically.

I’m Josh here I’m senior trainer of 10 years for Elite Physique personal training, now happily  settled at Anytime Fitness Telford. If you’re looking for a personal trainer you need to ask yourself a few questions.

1-     Is this person definitely going to get me the results that I want?

2-     Will I be receiving everything that I’m expecting (a fully personal and tailored experience)?

3-     Do I trust and like the trainer?

Here are my thoughts on the answers:

1-     Do any other trainers show amazing results with each and every client and guarantees results or your money back? Check out my transformation photos and remember - you will get the results that I ensure or every penny back!

2-     At Elite Physique we are ‘what it says on the tin’. No nasty surprises, just tailored sessions and custom plans, specifically for you. No generic plans or sessions, this is how we get the best results. 

3-     Look at all the reviews we have! My client’s words and photos speak for themselves! However if you don’t think that I’m your cup of tea, message me and I’ll help you find another trainer who is!

Now you may have some doubts and issues crop up, your only human, so I've answered so typical thoughts people have when looking for a trainer:

Is it worth spending money on a trainer? It depends on the trainer. You get what you pay for in this industry, so if your only paying a little, maybe you shouldn't be paying at all. To be quite frank, what expert who gets the top level results in any field, yet is dirt cheap? Also if your paying for a PERSONAL plan or workout you better be getting it personal to you. If not then you might as well google for help!

I'm not sure if i'm committed enough! You won't succeed, SIMPLE. You need to want it and commit to it in order to succeed. However a good trainer will also train your mind to want to work for you goals. At Elite Physique we commit your time and efforts into training your mind as well as your body. After all, your mind does control what your body does!

Do I have the time? My life is rather hectic! You will never HAVE enough time but you can MAKE enough time. You need to make health/fitness a priority and make time for it. You make time for anything else that is important to you. Here at Elite physique I can understand that time is important, so over the last decade I have created formulas to get amazing results through short workouts with use or a gym or little/no equipment, at home, at work with as little as 20 minutes to spare a few times a week! I guarantee I can find time in your life for your health!

Whats more important my training or my nutrition? BOTH! Food fuels your body and helps you recover. Too much food will make you gain weight. Exercise burns calories and is how you build and shape muscle tone. I'm Anytime Fitness in Telford's ONLY nutrition expert who is able to give you nutrition plan. I standard UK PT is NOT qualified to give you a nutrition plan! I also have 12 years experiences in training and a decade experience in coaching, so your covered in all aspects here. 

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PT official-a company I'm proud to represent!

About PT Official



PT Official is a website which promote the best professionals in the fitness industry and help you stand out from the rest. This site being: which you can find my profile on now!

If you are a fitness professional you will have your very own profile with PT Official, where customers can purchase your services and free sessions instantly. This is a subscriptions service which costs just £5.99 a month with no other charges. For you this means you can maximise your time and earning opportunity with no commission fees. This personal saves me a lot of money compared to automated payment systems that I have used in the past that would ALWAYS charge me a percentage of each sale.

Check out the PT Official Facebook page!

For customers and my clients, you will have your very own login details. For you to contact a professional you must complete some basic information for us to authorise their account. The information will include name, address, contact details, age, height, weight and fitness/overall goal. This basic health information will be available to you as a professional once they have booked your services/session.

PT Official does require customers to submit this information as they will have the ability to leave a review of your service. This ensures they are legitimate members, and no false reviews shall be left on your profile. The more positive reviews you have, means more potential new clients.

PT Official deals with your bookings. If a customer cancels their appointment/service, you will still be paid so you will not be out of pocket, and further more you can instantly re advertise the available services/sessions. This will be part of the clients terms and conditions when booking with PT Official. This has saved me hours and hours as I no longer need to talk about limited availability and book in each individual client. Now clients can see my availability and simply book in, even better they can pay safe and secure through the site to protect their money at no fee.

So now it couldn’t be easier for you to grow and manage your customers in a professional experience.



Firstly, as a professional, if you are good at what you do you will easily stand out from the crowd with our customer reviews. No longer will you only appeal to clients who have recommended you, but you will appeal to the larger market.

No longer do you need to spend money on business cards, as you will only need to refer a potential client to find you at or As a professional you will also be given your very own ID number/code of your choice. For example a Personal trainer may have a team name such as “Team lift more.” That personal trainer may choose to have the code TLM, which when entered into the PT Official search engine will automatically bring their profile up.



The truth why you don't have a six-pack!

lets be honest, the longing for a six pack and a ripped set of abs is high if not top of most peoples goals list. 

We all know our abs are there somewhere, but they have an annoying habit of hiding (under body fat). People who train regularly will be engaging their abs regularly, and underneath the body fat there lays a set of abs. 

 Every person on this chart has abs they re just under different amounts of body fat. The people with higher body fat could even have stronger abs than those of lower body fat, you just can't see them as they are hidden!

Every person on this chart has abs they re just under different amounts of body fat. The people with higher body fat could even have stronger abs than those of lower body fat, you just can't see them as they are hidden!

However the search to make them visible often leaves many people disheartened, frustrated, and googling articles call ‘get a 6 pack quick’.

If it was as easy as following a quick how-to guide to a perfect looking six pack nearly everyone would be ripped! 

The harsh reality is that simply is not going to happen without a serious amount of will power, determination and time. Now I can help you reduce that time and get them visible as quick as possible but it won’t just happen overnight. 

I see everyday endless people in the gym relentlessly doing sit ups, crunches and all manner of ab exercises. These people want flatter toned stomach but have not visible abs. Now there is nothing wrong with that, after all it will help the formation of your abdominal muscles, but that alone won’t be an effective way of getting visible abs. After all if you train your biceps over and over you would expect them to get bigger. If you keep training your abs, expect the muscles to grow and if they are not visible, your stomach will just appear bigger (and most likely look fatter). 

Just training ab exercises fails to do is address the visibility aspect which requires a serious amount of work outside the 4 walls of the gym. Your abs need a quality nutrition plan (you don’t need a low carb, intermittent fast diet, you can, but a good nutrition plan will allow you to eat regularly and get abs-message me for more information on custom nutrition plans). 

By all means continue training your abs, but DON’T overlook the need to reduce your body fat before the visibility aspect improves. Relentless crunches are not a productive fat burning exercise. 

Look into LISS training and HIIT training as good fat burning alternatives, and combine this with a carefully planned nutrition plan, and begin to reveal what is so often our hidden assets. Just make sure you don’t overlook weight training too, the more muscle you have, the more calories your body burns, plus you want to look fit and healthy rather than skinny right? Remember big compound moves utilising more body parts will burn more calories to lead to fat loss and eventually visible abs. 

Remember so called ‘fat burners’ are a mere gimmick. The key is simple; hard work! I personally utilise Whey protein, instant oats and even dextrose as supplements that allow me to hit my required calorie intake conveniently and still have abs! 

Think of it as a dynamic process, requiring fat loss training in the gym, with fat loss from a dietary perspective, supplement that with your ab training, and start to transform you abdominal area. 

Remember Elite Physique offers custom training plans, tailor made nutrition plans from nutrition experts not a standard PT and one on one training sessions – all these aspect are specifically designed to shred that stubborn body fat!

Do you need BCAA's for fitness, fat loss and muscle tone?

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If you like this blog post then ........

Mass Gain Source ( has recently published a comprehensive article on How To Gain Muscle – Essential Bodybuilding Tips For Beginners which is a fantastic read with lots of useful, easy to follow information! Guys and girls, you need to read this!

You can check it out here:

YOUR BODY, YOUR DECISION! Lost motivation? Want to lose weight and look fitter?

How would you like to look?

How would you like to feel?

You can look and feel like that. There is no reason that you can't! You can be fitter, more energized, lose fat, tone up and feel happy in your own skin.

All you have to do is decide; the easy way or the right way.  The right way is the hard way. It's the early morning workouts, logging your food and training when all you want to do is relax. That does't sound appealing, but the body you want and have only dreamt of is!

Is your health, your appearance, your life worth that extra effort? If you want to change, you have to really want it. Do you want it bad enough?

So chose one of two options:

OPTION 1: Be lazy. Take it easy. Get fat. Risk getting ill. Lose time off your life and die. 

OPTION 2: Work your but off. Look amazing. Have more energy. Feel great. Live longer. 

To summarize do you want to be happy and live or feel bad and die. All from choosing between putting effort in, or being lazy and not making time for your health and body. That will sound dramatic but thats what it boils down to. 

So ask your self, 'Is your body worth it?" 

Muscle memory, what is it and how does it work?

I've recently replied to some muscle memory questions. Ever wondered what this term means or how it works? Here you go...

All research and studies will have variable outcomes yet the most recent and agreeable reasoning behind "muscle memory" is as follows: 

Your body will come back to where you were much quicker than it took you to get you there referred to "muscle memory" (there are 2 types this and I.e. Remember how to ride a bike after years) 

It refers to memory of the brain on a movement of muscle not memory of or in an actual muscle!!

The nervous system mechanisms may explain the strength gains, but it doesn’t explain how you can gain back the muscle size so quickly. (Most people this the nervous system causes them to get the size gainz back quick-wrong, just strength) 

Unlike other cells, muscle cells have more than one nucleus (probably thousands). When your muscles get bigger, your body had to add more muscle nucleus. When you stop training the muscle has the same number of muscle nuclei. Meaning it is easy to build the muscle back to its previous size.

Triathlon triumph makes Jane Anytime Fitness Telford's member of the month!

I feel blessed that I have so many amazing clients, Jane however is nothing short of exceptional! 

She has transformed her body, fitness and life from shy and new/wary of the gym wanting to be able to walk 5k to doing a night marathon and now a triathlon to raise money for Shropshire Housing Alliance. 

She came 2nd in the over 60s females at The Castle Triathlon with a spectacular time of 1:44hr. 

I don't think I have ever been so proud in all my career as a personal trainer than Jane has made me! Thank you for letting me be a part of your story by being your coach, trainer and friend!

Anytime Fitness Telford has also announced my amazing client Jane Brooks as their member of the month for her superb efforts in the gym, fantastic improvements and an amazing 2nd place in her category in her first ever triathlon! WELL DONE!!!!


Member of the month: Fat loss, weight loss, improve fitness, increased muscle tone, more confidence and energy......the list of Janes achievements with Elite Physique Telford is unreal!

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Member of the month: Fat loss, weight loss, improve fitness, increased muscle tone, more confidence and energy......the list of Janes achievements with Elite Physique Telford is unreal!  

Saying that I am proud of this person is the understatement of the year! Jane Brookes is an exceptional woman who has surpassed her originals goals and expectations ten-fold! She has achieved so much, looks like a totally different women and has gone from wanting to walk 5k, to running 5k in less than half of her first time! She now cycles, swims, does classes and attends the gym and PT sessions weekly all in preparation for a triathlon! From shy and new to the gym to fit and fierce, Jane is an inspiration to motivate us all!


Want a different bum? Bigger? Rounder? Lifted? A Shelf? I'm the Telford personal trainer for you!

What Bum Shape Have You Got Now?

Just as there are different body types, there are different bum shape types as well. What bum type do you have?

Most plastic surgeons recognize four main shapes when it comes to women’s glutes:

▪   Square – “H” shape

▪   Round – “C” or “O” shape

▪   Heart/pear – “A” shape

▪   Inverted – “V” shape

It can be helpful to know which shape you are closest to, as this will can determine what kind of shaping exercises you can to do to work the bum shape that you’ve got into a more desirable one.

Your bum may not match the above examples exactly, but you should be able to choose which shape your butt most closely resembles.

What Can I Do to Change My Bum Shape?

Depending on your weight and if you are carrying excess fat or lack muscle in the gluteal region, there are a few things you can do to make your bum appear to be a softer shape naturally:

▪   Exercise. Incorporating the right kind of exercises that shape the butt can build out those muscles that will give you a better shape. A strong butt is a sexy butt. Bigger glutes will give you a rounder, tighter booty and accentuate your natural curves.

▪   Diet. If you’re carrying a bit of extra weight around your hips, thighs or butt, this can give you a flabby shape. Watching your diet and what you eat is probably the best and fastest way to lose weight from your whole body, including your bum.

▪   Clothing Choice. Choose clothes that flatter your butt and draw attention to the aspects of your shape that you like, while down-playing any of your less attractive features. Poor clothing choice can make even the best body look bad, and good clothing choice can take an average looking body to be incredibly sexy.

▪   Consider Enhancement Underwear. Bum enhancing underwear and shapewear is a great way to shape your booty to the way you want it to look. This option is inexpensive and can give you an instant boost when it comes to the way you present yourself to the world.

“O” Shapes

O shapes are also known as bubble butts and usually show a bulk in the top part of the bum that is well balanced with the bottom part of the bum.

If you want to, you can also follow the advice given to H-shapers to try and get a bit more volume in the sides of your bum.

With the bum type, luckily you don’t need to be too selective in terms of glute exercises that you choose. Any general glute exercises will benefit you and keep your butt perky – for example, squats, glute bridges and bulgarian split squats.

“H” Shapes

Your bum is lacking volume on the sides, and will benefit from exercises which target the gluteus medius to try and round out your shape. Try clamshells, lying side abductions, side lunges and ice skaters or curtsy lunges.

“V” Shapes

Those with a V shape will want to do exercises to add muscle bulk to the lower part of the buttocks as much as possible.  The V shape originates more from a fat distribution that is towards the top of the butt and around the hips and is a bit of a tricky one.

You are unfortunately limited by your genetic disposition to this particular fat distribution, but could perhaps see benefits from training the gluteus maximus.

Try plie, arabesque, kickbacks, and froggy glute lifts to focus on the lower glutes, which may help fill your bum out at the bottom. Glute bridges may also help build some volume generally, if you can make your bum bigger and rounder this may distract from your V shape a little.

“A” Shapes

You have a curvy feminine shape should still keep up a good routine of butt exercises to keep your booty looking its finest.

To ensure you don’t get too wide at the bottom part of your butt, keep up a steady dosage of the butt-lifting types of exercises such as arabesque, pile squats, and straight leg kickbacks.

Use squats and glute bridges to fill out the tops and rest of your butt and maintain an overall lift to your rear.

Help! I’m none of the above bum shapes, I’m just plain flat!

If you suffer from a flat bum, then you’ll want to start incorporating bum exercises into your routine ASAP!

The good news is that it is always possible to gain some increase in the size of your butt through exercise. Most people walk around with underactive glute muscles, which is one cause for flat bum syndrome. So start squeezing your bum as much as you can!

Your main goal should be to add muscle mass to try and bulk up your booty. Learn how to activate your glutes first, then focus on exercises like weighted squats, weighted glute bridges, hip thrusts, and ice-skaters.

When thinking about how to shape your bum, it’s all about realizing that it is possible to target different butt muscles in your workout routine and select exercises to encourage growth in those areas which will help to balance out your shape to one you prefer.



Failure is the key to success! Want to lift more, lose more weight, look more toned... get ready to fail!

Success promotes greatness, failure creates it.

Defeat...or failure is great! We can learn and grow from this, use it to become great!

If you push to failure, you have reached your limits. This means you have give your all and have taught your body to strive for more!

If you succeed however; you merely finish your reps, or hit a lift with a great weight you have done well but you have not reached your limits.

So reach your limits, pick your self back up and reach even higher, time after time! Don't train to succeed, train to failure, then you will succeed.

Success promotes greatness, failure creates it.

Are you over 40 and wanting to lose fat, tone up and get fit?

Want to be fit and over 40? 

People who are 40 or older and want to improve fitness. Here's a simple guide to get you started! 

You need to lift weights - Your body needs resistance to replace the muscle mass that declines with age.

Cardio x2 per week - to keep heart and lungs in shape make one of the sessions an interval or HIIT session. 

Stretching is important - as we age our flexibility decreases, stretching ensures we still have a good range of movement in the joints. 

Rest - as we age we need longer recovery time between sessions to allow our bodies to recover fully. Workout 3 - 4 times each week for up to 1 hour is enough. 

For a more detailed plan tailored to your body, needs and goals, message Josh now!

Water for weight loss and improved health!

Hydrate and feel great! 

Take the challenge!

Take a big gallon water bottle and take the challenge of drinking it over one day!

Top 10 Benefits of Drinking Water: Don't Medicate, Hydrate!

  • Increases Energy & Relieves Fatigue. 
  • Promotes Weight Loss. 
  • Flushes Out Toxins. 
  • Improves Skin Complexion. 
  • Maintains Regularity. 
  • Boosts Immune System. 
  • Natural Headache Remedy. 
  • Prevents Cramps & Sprains.
  • Improve your mood
  • Save you money 

Disclaimer about water intoxication. A healthy kidney can process a gallon of water per day easily!
However, everyone's requirement is different. The amount of water to be consumed is subjective. Please define your own goals as per your requirements. 
If there is any reason why you should not increase your water intake due to kidney issues, an ailment or a chronic illness, do not participate in this challenge.  When in doubt, speak with your doctor.

Cable machines for muscle tone and fat loss!

Why chose cable machines?

If you want to build muscle tone and/or lose fat you need to optimize your training. Cables help you do that! 

A lot of people use the cable pulley machines, a lot of people avoid these metal monsters with cables and hooks hanging from them like scary little tentacles. Now I can tell you that cable machines are your friend! The are simple to set up and have so many benefits!

Constant tension....

Your muscles do not know how much weight you are lifting, they know how much tension they are under! Your joints however know all too well about the weight your lifting. So we want more tension with less weight, thats a win for cables! Not to mention with free weights the pull of gravity is altered depending on the position of those pink dumbells throughout the rep. At certain points the tension can even become slack. Not so with cables, which are constantly pulling against the working muscle at every point of the range of motion.  

Unilateral what????

Unilateral focus. This is where you focus on one side of the body at the time. With bilateral exercise like a barbell curl, the stronger arm can help compensate for the weaker one. With a unilateral exercise such as a single arm cable curl you will get constant tension on just that side to allow an even focus on each side and for you to see where your weaknesses are.

We like angles... 

Cables offer such a large variety of angles and attachments. This allows you to change emphasis from  one part of a muscle to another. It also allows you to surprises your muscles with a gift (a new angel or grip) so that you muscles can be shocked and become fully developed. 

Moral of the story, get out of the corner with your mat and dumbbells, grab hold of the cables and unleash your inner beast (it's in there somewhere)!